Swiss Style

Altough it is named as Swiss style this style emerged in Russia, Netherlands and also in Germany around the 1920's.  This style is also known as the international typographic style. Josef Muller Brockmann and Armin Hofmann where the two leaders and they both studied at a different school. Muller studies at the Zurich School of Arts and Krafts while Hofmann studies at the Basel School of Design. They kept the style as simple as possible , legibility and objective.

The below image has been done by Muller for the Auto Club of switzerland in 1955.


The use of the grid was very important in the Swiss style and this is shown in the images below.










Very simple designs with San Serif font on both image to keep it simple. These images were posters for the Olympics of different years and they have kept the same simplicity in the text and also in the colors.


Swiss style also focuses on having the same font size through the artwork unless you wish to give importance to certain words/sentences. An example illustrating this is in the image below -






References -

http://1stwebdesigner.com/swiss-style-typography/